08 May Western United unveil club logo

Western United Football Club have unveiled its new logo ahead of their inaugural A-League season.

After consultation with its fans, the A-League’s newest club will wear a logo consisting of a large W combined with the club’s green and black colours.

CEO Maurice Bisetto believes the logo is a “refreshing design” that will “resonate very strongly” with the club’s stakeholders and fans.

“We have listened to our fans and have created a brand identity which is contemporary and modern, and arguably non-traditional for a football club logo,” Bisetto told a-league.com.au.

“This is our point of difference as we go about building a club for the future, not built on legacy, but reflecting a growing multicultural fan base that are very proud of their geographic Western roots.”

.@wufcofficial's logo has arrived!

Logo explained: https://t.co/EhXhGczCoF#ALeague #WUFC #WesternUnitedFC #TheUnitedWest pic.twitter.com/vEMinV5KYn

— Hyundai A-League (@ALeague) May 8, 2019

“The result is a minimalist and refreshing design which reflects the club’s bold, innovative and aspirational ambitions, both on and off the field

“It’s not every day that a start-up professional sports club ventures to build its own stadium. We believe the logo will resonate very strongly with all stakeholders of Western United, including our players and passionate fans.”

Western United will enter the A-League in the 2019/20 season.